Exhibition Road links the great museums and institutions of the South Kensington cultural quarter with Hyde Park and Kensington Gardens. Following an international competition, Dixon Jones was appointed to create one of the finest streetscapes in London. The Royal Borough of Kensington and Chelsea in partnership with City of Westminster, Transport for London and the Mayor of London’s Office were determined to address the former street layout that was inefficient, dominated by traffic with narrow, crowded pavements and street clutter unable to handle the millions of people who visit annually. The aim has been to integrate vehicle and foot traffic effectively, reducing the speed and volume of traffic and delivering an attractive pedestrian environment. The new single surface formed from a million setts in a half mile long, grand diagonal pattern the length and breadth of the road has created an exciting new space, accessible to all.
Exhibition Road stretches north from South Kensington station to Hyde Park, creating public space between the museums, institutions, restaurants and residences that line its half mile length. As it travels north the road passes through three distinct zones. From South Kensington station to the Cromwell Road the area is characterised by cafes and restaurants and cheerful street life which enliven the experience of the road. From the junction with the Cromwell Road to Imperial College Road the area is dominated by the major museums. From Imperial College Road to Hyde Park the route gives way to colleges and residences.